Enhance Your List in 3 Easy Steps

Learn more about your database of customers, respondents or prospects by appending demographic and/or psychographic information to each record. This helps businesses learn more about the consumers in their database so they can market more precisely and effectively, increasing marketing ROI. You can enhance your list online in three easy steps. If you need help, contact a friendly Acxiom Client Service Representative at 866-977-6018.

1. Choose Desired Categories to Append

   Choose the services you'd like performed on your file.

   Age

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   Date of Birth - Input Individual (YYYY/MM) Age in Two-Year Increments - Input Individual Adult Age Ranges Present in Household Date of Birth - 1st Individual (YYYY/MM) Age in Two-Year Increments - 1st Individual Age in Two-Year Increments - 2nd Individual

   Date of Birth - 2nd Individual (YYYY/MM) Age in Two-Year Increments – 1st Individual – 100 percent Adult Age Ranges Present in Household – 100 percent Children’s Age Ranges Present in Household – 100 percent Date of Birth - 5th Individual (YYYY/MM)

   Age in Two-Year Increments - 5th Individual Date of Birth - 3rd Individual (YYYY/MM) Age in Two-Year Increments - 3rd Individual Date of Birth - 4th Individual (YYYY/MM) Age in Two-Year Increments - 4th Individual

   Individual Characteristics

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   Education - Input Individual Gender - Input Individual

   Consumer Prominence Indicator Occupation - Detail - Input Individual

   Occupation - Input Individual Political Party - Input Individual

   Household Characteristics

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   Number of Adults Household Size Marital Status in the Household Name / Gender - 1st Individual Generations in Household Working Woman Name / Gender - 2nd Individual Base Record Verification Date Children's Age Ranges Present in Household Children - Number in Household Children's Age - 1 Year Increments Occupation - 1st Individual Occupation - 2nd Individual Marital Status – 100 percent SOHO Indicator Political Party - 1st Individual

   Political Party - 2nd Individual Political Party - 3rd Individual Political Party - 4th Individual Political Party - 5th Individual Congressional District Smoker Presence of Children – 100 percent Number of Adults – 100 percent Household Size – 100 percent Number of Children – 100 percent Inferred Household Rank Business Owner Single Parent Insurance - Own Life Insurance Policy Veteran

   Education – 1st Individual – 100 percent Presence of Children LifeStages Code Occupation - 3rd Individual Occupation - 4th Individual Occupation - 5th Individual Name / Gender - 3rd Individual Name / Gender - 4th Individual Name / Gender - 5th Individual Senior Adult in Household Young Adult in Household eMail Append Available Indicator Corrective Lenses - 1st Individual Education - 1st Individual Education - 2nd Individual

   Real Property Data

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   Home/Owner Renter – 100 percent Length of Residence – 100 percent Investment - Estimated Residential Properties Owned Home Loan Date - 1 Length of Residence - Ranges Home Total Loan - Ranges Home Market Value - Ranges Home Lot Square Footage - Ranges Home Year Built - Ranges Home Square Footage - Ranges Home Room Count Home Heating / Cooling Home Exterior Home Roof Type Site Zip Home Market Value Deciles Home Owner / Renter Length of Residence Dwelling Type Home Market Value Home Purchase Date (YYYY/MM) Home Purchase Year (YYYY) Home Purchase Month (MM) Property Type Owner Type Detail Trust Owned Home Assessed Value - Ranges FIPS County Code FIPS State Code Home Heat Source

   Home Purchase Amount - Ranges Home Loan Date - 2 Home Loan Date - 3 Home Lender Name - 1 Home Lender Name - 2 Home Lender Name - 3 Home Loan Amount 1 - Ranges Home Loan Amount 2 - Ranges Home Loan Amount 3 - Ranges Home Loan Type - 1 Home Loan Type - 2 Home Loan Interest Rate Type - 1 Home Loan Interest Rate Type - 2 Home Loan Interest Rate Type - 3 Home Loan Transaction Type - 1 Home Loan Transaction Type - 2 Home Owner Home Purchase Date - Year / Month Home Purchase Year Home Property Type Detail Length of Residence - Actual Home Market Value - Ranges Home Loan-to-Value - Ranges Home Equity Available - Ranges Home Equity Lendable - Ranges Investor - Real Estate Home Square Footage - Actual Home Lot Square Footage - Actual Home Owners Insurance Expiration Date (X-Date) Home Pool Present

   Home Year Built - Actual Home - Assessor Parcel Number Home Bedroom Count Home - Length of Residence - Actual Home Loan Type - 3 Move Date Home - Lender Standardization Code 1 Home - Lender Standardization Code 2 Home - Lender Standardization Code 3 Home - Lender Type 1 Home - Lender Type 2 Home - Lender Type 3 Home Line of Credit 2 Home Line of Credit 3 Market Value Quality Indicator Home Equity Available FILLER (was Apartment Number) Home Loan Amount 2 - Actual Home Loan Amount 3 - Actual Home Owner Type Home Year Built Home Property Type Home Loan Amount - Actual Home Loan Transaction Type - 3 Home Loan-to-Value - Actual Home Purchase Amount - Actual Home Equity Lendable - Actual Home Equity Available - Actual Home Loan Amount 1 - Actual Home Assessed Value - Actual

   Financial

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   NetWorth Gold Income - Estimated Household - Narrow Ranges InfoBase-X Affordability U.S.

   Income – Estimated Household – 100 percent Income - Estimated Household - Higher Ranges Investors - Highly Likely

   Investors - Likely NetWorth Income - Estimated Household

   Life Event

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   Recent Home Buyer Recent Mortgage Borrower New Parent Child Near High School Graduation in Household

   College Graduate Empty Nester Entering Adulthood Expectant Parent

   Vehicle - Intend to Purchase Recent Divorce Newlywed New Mover

   Interest

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   Wireless Product Buyer Fashion History / Military Smoking / Tobacco Celebrities Current Affairs / Politics Theater / Performing Arts Community / Charities Religious / Inspirational Science / Space Strange and Unusual Career Improvement Food - Wines Arts Reading - General Reading - Best Sellers Reading - Religious / Inspirational Reading - Science Fiction Reading - Magazines Reading - Audio Books Cooking - General Cooking - Gourmet Cooking - Low Fat Foods - Vegetarian Foods - Natural Travel - Domestic Travel - International RV Travel - Family Vacations Travel - Cruise Vacations Exercise - Running / Jogging Exercise - Walking Exercise - Aerobic Crafts Photography Aviation Auto Work Sewing / Knitting / Needlework Woodworking Games - Board Games / Puzzles Music - Home Stereo Music Player Music Collector Music - Avid Listener Movie Collector TV - Cable Games - Video Games

   Movies at Home TV - Satellite Dish Health/Medical Dieting / Weight Loss Self Improvement Cat Owner Dog Owner Other Pet Owner House Plants Parenting Children's Interests Grandchildren Spectator Sports - Auto / Motorcycle Racing Spectator Sports - Football Spectator Sports - Baseball Spectator Sports - Basketball Spectator Sports - Hockey Spectator Sports - Soccer Spectator Sports - Tennis Collectibles - General Collectibles - Stamps Collectibles - Coins Collectibles - Arts Collectibles - Antiques Investments - Personal Investments - Real Estate Investments - Stocks / Bonds Computers PC Internet / Online Service User PC Modem Owner Games - Computer Games Wireless - Cellular Phone Owner Consumer Electronics Fishing Camping / Hiking Hunting / Shooting Boating / Sailing Water Sports Scuba Diving Biking / Mountain Biking Environmental Issues Tennis Golf Snow Skiing Motorcycling Equestrian

   Home Furnishings / Decorating Home Improvement Gardening Gaming - Lottery Gaming - Casino Sweepstakes / Contests Sports Grouping Outdoors Grouping Travel Grouping Reading Grouping Cooking / Food Grouping Exercise / Health Grouping Movie / Music Grouping Electronics / Computers Grouping Home Improvement Grouping Investing / Finance Grouping Collectibles and Antiques Grouping Boat Owner Career Christian Families Collectibles - Sports Memorabilia Education Online TV Reception - HDTV/Satellite Dish - Interest Investments - Foreign NASCAR Reading - Financial Newsletter Subscribers Beauty/Cosmetics Home Improvement - Do-It-Yourselfers Money Seekers Our Nation's Heritage Spectator Sports - TV Sports Home Video Recording Collector - Avid Home Living DIY Living Sporty Living Upscale Living Cultural/Artistic Living Highbrow High-Tech Living Power Boating Common Living Professional Living Broader Living Chiphead TV Guide

   Buying Activity

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   Credit Card - New Issue Bank Card - Presence in Household Number of Lines of Credit (Trade Counter) Credit - Range of New Credit Retail Activity - Date of Last Credit Card User Credit Card - Frequency of Purchase Retail Activity Date of Last Retail Purchases - Categories Retail Purchases - Most Frequent Category Retail Purchase Activity Date and Category 1 Retail Purchase Activity Date and Category 2 Retail Purchase Activity Date and Category 3 Retail Purchase Activity Date and Category 4 Retail Purchase Activity Date and Category 5 RFM - Number of Orders - Gift RFM - Number of Orders - Specialty Food RFM - Number of Orders - Stationery RFM - Number of Orders - Beauty RFM - Number of Orders - Health RFM - Number of Orders - Personal Care RFM - Number of Orders - Electronics RFM - Number of Orders - Home Furnishings RFM - Number of Orders - Furniture RFM - Number of Orders - Housewares RFM - Number of Orders - Linens RFM - Number of Orders - Home Care RFM - Number of Orders - Garden RFM - Number of Orders - Jewelry RFM - Number of Orders - Music RFM - Number of Orders - Other Merchandise/Services RFM - Number of Orders - Pets RFM - Number of Orders - Photo and Video Equipment RFM - Number of Orders - Sports and Leisure RFM - Number of Orders - Travel RFM - Number of Orders - Videos/DVDs RFM - Dollars - Apparel - General RFM - Dollars - Apparel - Men's Big and Tall Dollars - Apparel - Childre RFM - Dollars - Apparel - Teenagers RFM - Dollars - Apparel - Men RFM - Dollars - Apparel - Women's Petite Sizes RFM - Dollars - Apparel - Women's plus Sizes RFM - Dollars - Apparel - Women RFM - Dollars - Apparel - Non-gender Specific RFM - Dollars - Arts and Antiques RFM - Dollars - Collectibles Women's Petite-Casual Women's Petite-Eveningwear Women's Petite-Loungewear/Sleepwear Women's Petite-Outerwear Women's Petite-Underwear and Hosiery Women's Plus Sizes Women's Plus Sizes - Accessories Women's Plus Sizes - Activewear Women's Plus Sizes - Business/Business Casual Women's Plus Sizes - Casual Women's Plus Sizes - Eveningwear Women's Plus Sizes - Footwear Women's Plus Sizes - Loungewear/Sleepwear Women's Plus Sizes - Maternity Women's Plus Sizes - Outerwear Women's Plus Sizes - Swimwear Women's Plus Sizes - Underwear and Hosiery Women's Plus Sizes - Uniforms/Work Wear Yoga Young Men's Apparel Young Unisex Apparel Young Women's Apparel Apparel - Women's - C Appliances - C Arts and Antiques - SC Automotive, Auto Parts and Accessories - SC Books and Music - SC Food and Beverage - SC Health and Beauty - SC Home Furnishing - SC Jewelry - SC Music - C RFM - Number of Orders - Apparel - General RFM - Number of Orders - Apparel - Men's Big and Tall RFM - Number of Orders - Apparel - Children RFM - Number of Orders - Apparel - Teenagers RFM - Number of Orders - Apparel - Men RFM - Number of Orders - Apparel - Women's Petite Sizes RFM - Number of Orders - Apparel - Women's Plus Sizes RFM - Number of Orders - Apparel - Women RFM - Number of Orders - Apparel - Non-gender Specific RFM - Number of Orders - Arts and Antiques RFM - Number of Orders - Collectibles RFM - Number of Orders - Novelty RFM - Number of Orders - Automotive RFM - Number of Orders - Books RFM - Number of Orders - Children's Products RFM - Number of Orders - Computing/Home Office RFM - Number of Orders - Crafts/Hobbies RFM - Number of Orders - Food/Beverages RFM - Number of Orders - General Merchandise Online Purchasing Indicator Mail Order Buyer Mail Order Responder Credit Card Indicator Mail Order Buyer Categories Mail Order Donor RFM - Dollars - Novelty RFM - Dollars - Automotive RFM - Dollars - Books RFM - Dollars - Children's Products RFM - Dollars - Computing/Home Office RFM - Dollars - Crafts/Hobbies RFM - Dollars - Food/Beverages RFM - Dollars - General Merchandise RFM - Dollars - Gift RFM - Dollars - Specialty Food RFM - Dollars - Holiday Items RFM - Dollars - Specialty Gifts RFM - Dollars - Stationery RFM - Dollars - Beauty RFM - Dollars - Health RFM - Dollars - Personal Care RFM - Dollars - Electronics RFM - Dollars - Home Furnishings RFM - Dollars - Furniture RFM - Dollars - Housewares RFM - Dollars - Linens RFM - Dollars - Home Care RFM - Dollars - Garden RFM - Dollars - Jewelry RFM - Dollars - Music RFM - Dollars - Other Merch/Services RFM - Dollars - Pets RFM - Dollars - Photo and Video Equipment RFM - Dollars - Sports and Leisure RFM - Dollars – Travel RFM - Dollars - Videos/DVDs RFM - Number of Unique Retailers RFM - Number of Orders - Upscale Catalogs Number of Orders - Low Scale Catalogs RFM - Number of Orders - Low/Mid Scale Catalogs RFM - Number of Orders - Mid Scale Catalogs RFM - Number of Orders - Mid/Upscale Catalogs RFM - Number of Orders - Unknown Catalog Scale RFM - Number of Orders in 04 April RFM - Number of Orders in 08 August RFM - Number of Orders in 12 December RFM - Number of Orders in 02 Feb RFM - Number of Orders in 01 Jan RFM - Number of Orders in 07 Jul RFM - Number of Orders in 06 Jun RFM - Number of Orders in 03 Mar RFM - Number of Orders in 05 May RFM - Number of Orders in 11 Nov RFM - Number of Orders in 10 Oct RFM - Number of Orders in 09 Sep RFM - Purchased in 04 Apr RFM - Purchased in 08 Aug RFM - Purchased in 12 Dec RFM - Purchased in 02 Feb RFM - Purchased in 01 Jan RFM - Purchased in 07 Jul RFM - Purchased in 06 Jun RFM - Purchased in 03 Mar RFM - Purchased in 05 May RFM - Purchased in 11 Nov RFM - Purchased in 10 Oct RFM - Purchased in 10 Sep African-American Lifestyle Antiques Apparel - Men's - Big and Tall Apparel - Children's - C Apparel - General Apparel - Men's - C Apparel - Non-gender Specific - C Apparel - Women's - Petite - C Apparel - Women's - Plus Sizes - C Apparel - General - SC Appliances Appliances, Home Improvement, Outdoor - SC Appliances-Accessories Appliances-Non-Stationary Appliances-Stationary Art Arts and Antiques - Antiques - C Arts and Antiques - Art - C Arts and Antiques - General Automotive Automotive Accessories Automotive Accessories/Parts Automotive Parts/Supplies RFM - Average Dollar Amount Per Order RFM - Average Days Between Offline Orders RFM - Average Days Between Online Orders RFM - Average Days Between Orders Aviation Baby Care Baby Care-Baby Home Decor/Linens Baby Toys Backyard Nature Observation and Bird Watching Baseball/Softball Bathroom Furnishing - C Bathroom Furnishings BBQ/Grills/Outdoor Dining BBQ/Grills/Outdoor Dining - C BBQ/Grills/Outdoor Dining-Accessories BBQ/Grills/Outdoor Dining-Grills BBQ/Grills/Outdoor Dining-Outdoor Dining Beach/Swimming Leisure Purchase Behavior Beauty Beauty-Cosmetics/Beauty Aids Beauty-Physical Enhancement Big and Tall Big and Tall-Accessories Big and Tall-Activewear Big and Tall-Business/Business Casual Big and Tall-Casual Big and Tall-Footwear Big and Tall-Loungewear/Sleepwear Big and Tall-Outerwear Big and Tall-Swimwear Big and Tall-Underwear and Hosiery Big and Tall-Uniforms/Workwear Bird Watching Boating Body Shaping Books Books and Magazine - Books-Maps for Display - C Books and Magazines - Magazines - C Books and Music - Books - C Books and Music - Books - Audio - C Books/Magazines-General Books-Audio Books-Audio-Business and Investment Books-Audio-Children's Books-Audio-Entertainment and Humor Books-Audio-Health, Mind and Body/Self-Help Books-Audio-How-To Books-Audio-Literature and Fiction Books-Audio-Mystery and Thrillers Books-Audio-Non-Fiction Books-Audio-Religion and Spirituality Books-Audio-Travel Books-Automotive Books-Biographies and Memoirs Books-Business and Investment Books-Children's Books-Cooking, Food and Wine Books-Entertainment/Humor/Coffee Table Books-Fiction Books-Health, Mind and Body Books-Home and Garden Books-How-To Books-Maps for Display Books-Mystery/Thrillers/Crime Books-Non-Fiction Books-Outdoors and Nature Books-Parenting and Families Books-Professional and Technical Books-Reference Books-Religion and Spirituality Books-Sports Books-Teens Books-Travel Boys Apparel - Pre-teen Boys Apparel - School Age Boys Apparel - Unkown Age Business to Business Business to Business - C Cakes/Tortes/Tarts/Pies Camping/Hiking Car Purchase Carpentry Supplies - C Carpeting Carpeting - C Children's Apparel Children's Apparel - Infants and Toddlers

   Children's Apparel-Accessories Children's Games/Puzzles Children's Learning and Activity Toys Children's Products - General Children's Products - General - Baby Care - C Children's Products - General - Back-to-School - C Children's Products - General - Home Decor/Linens - C Children's Products - General - Toys - C Children's Products - General - Video Games - C Children's Products - Home Decor/Linens Children's Products-Back-to-School Children's Sports/Bikes/Outdoor Toys Chocolates/Candies Christmas Cigars Collectibles - Baseball Collectibles - Basketball Collectibles - Coins Collectibles - Coins/Stamps Collectibles - Dolls Collectibles - Football Collectibles - Ice Hockey Collectibles - Misc. Memorabilia Collectibles - Movies Collectibles - Music Collectibles - Pottery/Porcelain/Crystal/Plates Collectibles - Scale Model Vehicles Collectibles - Sports Collectibles - Stamps Collectibles - Toys Collectibles - Toys/Dolls/Model Vehicles/Banks Computing/Home Office - General Computing/Home Office Furniture Computing/Home Office/ Accessories Computing/Home Office/Desktop/Mac Computing/Home Office/Laptop/Mac Computing/Home Office-Supplies Construction Toys Cookies/Brownies Copiers Crafts/Hobbies Crafts/Hobbies - Floral Design Crafts/Hobbies - Needlepoint Crafts/Hobbies - Painting Crafts/Hobbies - Quilting Crafts/Hobbies - Scrap Booking Crafts/Hobbies - Sewing Crafts/Hobbies - Woodworking Cruises/Package Vacations Cycling Desktop Dolls Donation/Contribution Donation/Contribution - C DVDs/Videos - C Easter Electrical Supplies - C Electronics Electronics and Computing - Computing - C Electronics and Computing - Copiers - C Electronics and Computing - Desktop - C Electronics and Computing - Home Office Furniture - C Electronics and Computing - Home Office Supplies - C Electronics and Computing - Laptop - C Electronics and Computing - PDAs and Organizers - C Electronics and Computing - Peripherals - C Electronics and Computing - Scanners - C Electronics and Computing - Software - C Electronics and Computing - TV/Video/Movie Watcher - C Electronics, Computing and Home Office - SC Electronics-Accessories Electronics-Automotive/Boat Audio/Video Electronics-DVD Player Electronics-Gadgets Electronics-High-End Headphones Electronics-High-End PC Speakers Electronics-Home Audio System Components Electronics-Home Theater System Electronics-Massaging Machines Electronics-Personal/Portable Audio Player Electronics-Personal/Portable Video Electronics-Phone Products Electronics-Radio/Alarm Clock Electronics-Satellite Dish/Receiver Electronics-Television Products Ethnic Exercise/Health Videos/DVDs Fabric by the Yard Father's Day Fine Jewelry RFM - First Offline Purchase Date RFM - First Online Purchase Date RFM - First Purchase Date Fishing Fitness Equipment Fixtures/Hardware - C Flowers Food/Beverages Fruits/Nuts/Cheese Fruits/Vegetables Furniture Furniture - C Furniture - Accessories Furniture - Bedroom Furniture - Children's/Infants Furniture - Dining Room Furniture - Family Room/Living Room Furniture - Kitchen Furniture - Outdoor Furniture-Library/Study Game Room Garden Decor Gardening Gardening - C Gardening-Bulbs Gardening-Flower Seeds Gardening-Flowers Gardening-Garden Care/Maintenance Gardening-Houseplants Gardening-Nursery Flowers Gardening-Nursery Trees/Shrubs Gardening-Organic Gardening-Seeds Gardening-Tools Gardening-Vegetable/Herb/Fruit Seeds Gardening-Vegetables/Herbs/Fruits Gift Coffee Gift Coffee and Teas Gift Teas Gifts - Gift Certificates Gifts - Greeting Cards Gifts/Holiday Items - SC Gifts/Holiday Items - Cigars - C Gifts/Holiday Items - Edibles - Cakes/Tortes/Tarts/Pies - C Gifts/Holiday Items - Edibles - Chocolates/Candies - C Gifts/Holiday Items - Edibles - Cookies/Brownies - C Gifts/Holiday Items - Edibles - Fruits/Nuts/Cheese/Veg - C Gifts/Holiday Items - Edibles - Gift Coffee and Teas - C Gifts/Holiday Items - Edibles - Popcorn - C Gifts/Holiday Items - Edibles - Sauces/Syrups/Preserves - C Gifts/Holiday Items - Flowers - C Gifts/Holiday Items - Gift Baskets - C Gifts/Holiday Items - Gift Certificates - C Gifts/Holiday Items - Greeting Cards - C Gifts/Holiday Items - Holiday/Ethnic Items - C Gifts/Holiday Items - Party Goods - C Gifts/Holiday Items - Specialty Gifts - C Gifts/Holiday Items - Stationery - C Gifts-Gift Baskets Gifts-Gift Baskets/Beauty and Wellness Gifts-Gift Baskets/Food Girls Apparel - School Age Girls Apparel - Unknown Age Golf Guns and Ammunition Halloween Health and Beauty Health and Beauty - Accessories - C Health and Beauty - Cosmetics/Beauty Aids - C Health and Beauty - Female Wellness - C Health and Beauty - Medical Supplies - C Health and Beauty - New Age - C Health and Beauty - Nutraceuticals and Vitamins - C Health and Beauty - Personal Care - C Health and Beauty - Physical Enhancement - C Health-Anti-Aging Health-Cardiac Health Health-Female Wellness Health-Green Products Health-Joint/Mobility Health-Medical Supplies Health-Medical Supplies/Allergy Related Health-Medical Supplies/Alternative Medicine Health-Medical Supplies/Arthritis/Mobility Health-Medical Supplies/Diabetic Health-Medical Supplies/Orthopedic Health-Medical Supplies/Senior Needs Health-Medical Supplies/Sight Related Health-Medical Supplies/Sun Protection Health-New Age Health-Nutraceuticals and Vitamins Health-Potency/Prostate Health-Vitamins/Nutrition Health-Weight Gain/Muscle Building High End Appliances High End Appliances - C Children's Products - General - SC Gifts/Holiday Item Gifts/Holiday Items - Edibles Lifestyles, Interests and Passions General Merchandise Holiday/Ethnic Items Home and Garden Home and Garden - C Home and Garden - Accessories Home and Garden - Basement/Garage Storage Home and Garden - Carpentry Supplies Home and Garden - Electrical Supplies Home and Garden - Fixtures/Hardware Home and Garden - Indoor Storage Home and Garden - Landscape Needs Home and Garden - Lumber Home and Garden - Masonry Supplies Home and Garden - Paint/Wallpaper/Tile Supplies Home and Garden - Plumbing Supplies Home Care Home Care - C Home Care-Environmental Home Care-Maintenance Home Care-Safety Home Furnishings Home Furnishings - C Home Furnishings Accessories Home Furnishings Accessories-Candles/Candlesticks Home Furnishings Accessories-Clocks Home Furnishings Accessories-Frames Home Furnishings Accessories-Jewelry Boxes Horses Housewares Housewares - C Housewares-Baking Tools Housewares-Crystal/China/Silver/Pewter Housewares-Kitchen/Cooking Tools Housewares-Kitchen/Dining Accessories Housewares-Tableware Hunting Intend to Purchase - HDTV/Satellite Dish Intend to Purchase - Home Improvement Intend to Purchase - Mortgage Jewelry Jewelry-Costume Jewelry-Estate/Antique/Reproduction Jewelry-Gem Stones Jewelry-Hand Crafted/Cultural Jewelry-Religious Key Chains/Money Clips Kwanzaa/African-Americana Laptop RFM - Last Offline Purchase Date RFM - Last Online Purchase Date RFM - Last Purchase Date Lifestyles, Interests and Passions - Collectibles - C Lifestyles, Interests and Passions - Crafts/Hobbies - C Lifestyles, Interests and Passions - Lifestyles - C Lifestyles, Interests and Passions - Novelty - C Lifestyles, Interests and Passions - SC Lighting Lighting - C Lighting-Accessories/Bulbs Lighting-Fixtures Lighting-Lamps Lighting-Outdoor Linens Linens - C Linens - Accessories Linens - Bedding Linens - Table Linens - Towels Luggage Magazines Magazines/Baby/Parenting Magazines/Business/Industry Magazines/Children's/Teens Magazines/Fitness Magazines/Food/Cooking Magazines/Health Magazines/Home/Gardening Magazines/Men's Interest Magazines/Music/Entertainment Magazines/News/Political Magazines/Outdoors Magazines/Science/Technology Magazines/Sports/Recreation Magazines/Travel/Leisure Magazines/Women's Interest

   Media Storage Membership Clubs Membership Clubs - C Membership Clubs-Book Membership Clubs-CD Membership Clubs-Flowers/Plants Membership Clubs-Food Membership Clubs-Self-help Membership Clubs-Shopping Membership Clubs-Wine Men's Apparel Men's Apparel - Accessories Men's Apparel - Activewear Men's Apparel - Business/Business Casual Men's Apparel - Casual Men's Apparel - Footwear Men's Apparel - Hats Men's Apparel - Leather Men's Apparel - Loungewear/Sleepwear Men's Apparel - Outerwear Men's Apparel - Swimwear Men's Apparel - Underwear and Hosiery Men's Apparel - Uniforms/Workwear RFM - Method of Payment Total - Amex RFM - Method of Payment Total - Cash RFM - Method of Payment Total - Credit Card RFM - Method of Payment Total - Discover RFM - Method of Payment Total - House Charge RFM - Method of Payment Total - MasterCard RFM - Method of Payment Total - Other RFM - Method of Payment Total - Retail Card RFM - Method of Payment Total - Visa Military Memorabilia/Weaponry Mother's Day Motor Cycles Music Music Boxes Music-Accessories Musical Instruments Music-Big Band/Swing Music-Children's Music-Christian and Gospel Music-Classic Rock Music-Classical Music-Comedy Music-Contemporary Country Music-Ethnic/World Music-Folk/Bluegrass/Traditional Country Music-Holiday Music-Jazz Music-New Age Music-Nostalgia Music-R&B/Soul Music-Soft Rock/Pop Music-Sounds of Nature New Age/Organic Lifestyle New Year's Non-gender-specific Apparel Non-gender-specific Apparel - Accessories Non-gender-specific Apparel - Activewear Non-gender-specific Apparel - Business/Bus Casual Non-gender-specific Apparel - Casual Non-gender-specific Apparel - Footwear Non-gender-specific Apparel - Loungewear/Sleepwear Non-gender-specific Apparel - Outerwear Non-gender-specific Apparel - Swimwear Non-gender-specific Apparel - Underwear and Hosiery Non-gender-specific Apparel - Uniforms/Work Wear Novelty Biker/Hell's Angels Novelty Brands Novelty Cats Novelty College Novelty Disney Novelty Dogs Novelty Family Novelty Harley Novelty Hemp Novelty Horses Novelty Humor Novelty Inspirational Novelty Irish Novelty Miscellaneous Novelty Movie/TV/Comics Novelty Music Novelty Mythical/Angelic Novelty Mythical/Gothic Novelty NASCAR Novelty Nautical Novelty Occupational Novelty Patriotic Novelty Snoopy/Peanuts Novelty Sports Novelty Thomas Kinkade Novelty Warner Bros. Novelty Wild Life/Nature Nurse Nuts RFM - Offline Average Dollars Spent Per Order RFM - Total Offline Dollars RFM - Total Offline Orders RFM - Total Offline Orders - $1,000+ Range RFM - Total Offline Orders - $100-$249.99 Range RFM - Total Offline Orders - $250-$499.99 Range RFM - Total Offline Orders - $50-$99.99 Range RFM - Total Offline Orders - $500-$999.99 Range RFM - Total Offline Orders - Under $50 Range Off-road Recreational Vehicles RFM - Online Average Dollar Amount Per Purchase RFM - Total Online Dollars RFM - Total Online Purchases RFM - Total Online Orders - $1,000+ Range RFM - Total Online Orders - $100-$249.99 Range RFM - Total Online Orders - $250-$499.99 Range RFM - Total Online Orders - $50-$99.99 Range RFM - Total Online Orders - $500-$999.99 Range RFM - Total Online Orders - Under $50 Range Other Merchandise/Services Other Merchandise/Services - SC Party Goods Party Goods-Costumes-Adult Party Goods-Costumes-Child Patriotic Holidays/Theme PDAs and Organizers Peripherals Personal Care Personal Care/Intimate Personal Care/Men Personal Care/Women Personal Safety Pets Pets - SC Photography and Video Equipment Photography and Video Equipment - C Police/Fire/EMS Popcorn Portable Furniture Pretend Play/Dress-Up Remote Control and Electronic Toys Rugs Rugs - C Running/Walking RVs and Mobile Homes Santa Fe/Native American Lifestyle Sauces/Syrups/Preserves Scanners Science and Nature Toys Scuba Diving Self Help Videos/DVDs Shipping Shipping - C Shooting Games Skateboarding Skiing Small Appliances Small Appliances - C Small Appliances-Accessories Small Appliances-Coffee Makers Small Appliances-Fans/Heaters/Noise Machines Small Appliances-Irons Small Appliances-Kitchen Small Appliances-Purifier/Humidifier/Dehumidifier Small Appliances-Vacuums Small Men Snowboarding Software Special Services Special Services - C Special Services-Gift Wrap Special Services-Monogramming and Personalizing Specialty Gifts Specialty Gifts Luxury Specialty Gifts/Children's Specialty Gifts/Frames Specialty Gifts/Life Event Commemoratives Sports and Leisure Sports and Leisure - Apparel Sports and Leisure - SC Sports and Leisure - C St. Patrick's Day Stationery Stationery Luxury Sterling Silver Jewelry Stuffed Animals Swimming Pools Swimming Pools - C Teacher Telecommunications Telecommunications - SC Thanksgiving/Harvest Tools Tools - C Tools-Hand Tools Tools-Power Tools RFM - Total Dollars Spent RFM - Total Number of Purchases Toy Cars Toy Trains Toys Travel Travel - C Travel and Entertainment - SC Travel Accessories Travel Toys Trucks Valentine's Day Value-Priced General Merchandise Value-Priced General Merchandise - SC Video Games Videos/DVDs Videos/DVDs - Documentary Videos/DVDs - Educational Videos/DVDs - Holiday Videos/DVDs - How-to Videos/DVDs - Kids and Family Videos/DVDs - Music/Musicals Videos/DVDs - Sports Videos/DVDs - Travel Videos/DVDs - TV Movies/Mini-Series/Series Watches RFM - Weeks Since First Online Order RFM - Weeks Since First Offline Order RFM - Weeks Since First Order RFM -Weeks Since Last Online Order RFM - Weeks Since Last Offline Order RFM - Weeks Since Last Order Western Lifestyle Whimsical Jewelry Window Treatments Window Treatments - C Window Treatments-Accessories Window Treatments-Blinds/Shades/Shutters Window Treatments-Curtains/Draperies RFM - Weeks Since Last Ord - Apparel RFM - Weeks Since Last Ord - Arts and Antiques RFM - Weeks Since Last Ord - Automotive RFM - Weeks Since Last Ord - Books/Magazines RFM - Weeks Since Last Ord - Children's Products RFM - Weeks Since Last Ord - Collectible/Novelty RFM - Weeks Since Last Ord - Computing/Home Offc RFM - Weeks Since Last Ord - Crafts/Hobbies RFM - Weeks Since Last Ord - Food/Beverages RFM - Weeks Since Last Ord - General Merchandise RFM- Weeks Since Last Ord - Gifts/Holiday Items RFM - Weeks Since Last Ord - Health and Beauty RFM - Weeks Since Last Ord - Home and Garden RFM - Weeks Since Last Ord - Home Electronics RFM - Weeks Since Last Ord - Home Furnishings RFM - Weeks Since Last Ord - Jewelry RFM - Weeks Since Last Ord - Music RFM - Weeks Since Last Ord - Other Merch/Service RFM - Weeks Since Last Ord - Pets RFM - Weeks Since Last Ord - Photo and Video Equip RFM - Weeks Since Last Ord - Sports and Leisure RFM - Weeks Since Last Ord - Travel RFM - Weeks Since Last Ord - Videos/DVDs Women's Apparel Women's Apparel - Accessories Women's Apparel - Activewear Women's Apparel - Business/Business Casual Women's Apparel - Casual Women's Apparel - Eveningwear Women's Apparel - Footwear Women's Apparel - Handbags Women's Apparel - Hats Women's Apparel - Lingerie Women's Apparel - Loungewear/Sleepwear Women's Apparel - Maternity Women's Apparel - Outerwear Women's Apparel - Swimwear Women's Apparel - Underwear and Hosiery Women's Apparel - Uniforms/Workwear Women's Apparel-Fur Women's Petite Sizes Women's Petite-Business/Business Casual

   Behavior

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   Adult - Soccer Mom - Behavior Credit Card Use - American Express Credit Card Use - Discover Credit Card Use - Gasoline or Retail Card Credit Card Use - MasterCard

   Credit Card Use - VISA Gaming Investments - Active - Behavior Photo Enthusiast

   Shopping - Book Enthusiast Community Involvement - Causes Supported Financially Text Messaging Green Living

   Travel

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   Vacation Travel - Leisure Vacation Travel - RV Vacation Travel - Time Share Vacation Travel - United States Purchase Months Since Last Purchase Travel Purchase Number of Purchases

   Purchase Total Vacation Travel - International Business Travel - Domestic Travel Purchases - Date of Last Purchase Travel - Dollars Spent - 2 Year Average Travel - Read Books or Magazines on Travel

   Travel – Airline Travel - Frequent Flyer Vacation Travel - Canada Vacation Travel - Casino Vacation Travel - Cruise

   Vehicle

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   Vehicle - Make Code - 1st Vehicle (numerical format) Vehicle - Model Code - 1st Vehicle (numerical format) Vehicle - Year - 1st Vehicle Vehicle - Make Code - 1st Vehicle (alpha format) Vehicle - Model Code - 1st Vehicle (alpha format) Vehicle - Make Code - 2nd Vehicle (numerical format)

   Vehicle - Model Code - 2nd Vehicle (numerical format) Vehicle - Year - 2nd Vehicle Vehicle - Make Code - 2nd Vehicle (alpha format) Vehicle - Model code - 2nd Vehicle (alpha format) Vehicle - New Car Buyer

   Vehicle - Known Owned Number Vehicle - Dominant Lifestyle Indicator Vehicle - Truck/Motorcycle/RV Owner Vehicle/Auto – New / Used Indicator – 1st Vehicle Vehicle/Auto – New / Used Indicator – 2nd Vehicle

   Technology

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   Internet Connection Type Internet Provider (IP) Domain Email Internet Provider (IP) Connect PC Owner PC DSL/High Speed User

   PC Software Buyer PC Operating System PC Software Recency Date TeleTrends - Internet User

   TeleTrends – Cellular User TeleTrends - International Long Distance User TeleTrends - Optional Calling Services TeleTrends - Top 20 Percent Long Distance User

   Ethnicity

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   Ethnic Code - Surname African American Professionals Ethnic Code - ET (For Access-X Express or MyMailingLeads.com Use Only)

   Religious Affiliation Code - ET (For Access-X Express or MyMailingLeads.com Use Only) Roll-Up Code - ET (For Access-X Express or MyMailingLeads.com Use Only)

   Language Preference Code - ET (For Access-X Express or MyMailingLeads.com Use Only) Country of Origin Code - ET (For Access-X Express or MyMailingLeads.com Use Only)

   Health Interest

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   Health - Allergy Related Health - Arthritis / Mobility Interest in Household Health - Cholesterol Focus in Household

   Health - Diabetic Interest in Household Health - Disabled Interest in Household Health - Homeopathic Interest in Household

   Health - Organic Focus in Household Health - Orthopedic Interest in Household Health - Senior Needs Interest in Household

   Reseller

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   Marital Status in the Household

   Home Owner / Renter

   Dwelling Type

   PersonicX

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   Personicx Classic - Refresh Personicx LifeStage Groups - Refresh

   Population Density Refresh Personicx Insurance Groups - Refresh

   Personicx Financial Groups - Refresh Personicx Hispanic

   Segmentation

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   Prizm ZIP 4 Social Group P$ycle

   P$ycle Lifestage Group **Must also include element ** Prizm Household

   Prizm ZIP 4 Income Producing Assets (IPA)

   
   

   
   

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